Google to Assist India's Election Body in Tracking Political Ads, Campaign Finances
Meddling in elections has become a major headache for police enforcement regime in today'southward hyperconnected world. Ad campaigns have been used by all kinds of agencies to target voters and influence mass opinion.
Google, the leader in online advertizement, recently introduced a new policy in the US which sought to boost transparency when information technology comes to political ads, and now, the visitor is trying to generate a similar consequence in Bharat.
Google is in talks with the Election Commission of India over a project that would monitor political campaigns in the atomic number 82-up to the 2019 General Elections, and will involve a mandatory pre-certification process for all political ads whose details will be shared with the democratic election administration trunk.
Chief Election Commissioner, O P Rawat, has disclosed that a Google representative recently held discussions with a commission tasked with exploring the possibilities of making certain modifications in Section 126 of the Representation of the People Human activity (1951) and a few other provisions, which regulate the procedure of political advertisement.
"Every bit soon as someone is alleged a candidate for any election, all the money spent by the person for candidature gets added as election expenditure. The Commission also asks the candidates to declare their official social media accounts", an EC official was quoted every bit saying past TheHindu.
The Google representative told the committee that the company will ensure that all political ads are pre-certified past the Media Certification and Monitoring Committee, the EC division which oversees the registration and certification of all ads which are political in nature. Equally per the initiative, Google will inquire clients to make certain that their political ads have been pre-certified past the EC before they go live.
Moreover, Google will also create a monitoring tool that will runway the political ads and estimate the financial value of running the political entrada on its platform. The fiscal details of an online entrada volition and then be shared with EC to help the Returning Officers estimate the gross expenditure of an ballot entrada, helping them spot suspicious funding sources, disproportionate asset annunciation or any other discrepancy.
Source: https://beebom.com/google-elections-india-tracking-political-ads/
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