Samsung announces collaboration with a fake Supreme
Terminal updated: December 10th, 2018 at 17:57 UTC+01:00
The Galaxy A8s launch event in Mainland china had a piddling surprise in store. No, information technology'southward not the A8s missing a headphone jack, neither is its LCD brandish. Samsung, in fact, surprised the fashion-conscious locals past announcing a collaboration with the clothing brand Supreme. Things were nonetheless fine until Samsung China's Feng En invited executives from the popular American brand.
Following Feng En'south phone call, ii gentlemen claiming to be the CEOs of Supreme made their way to the stage. Merely they were not, at least not of the real Supreme. Instead, they were from a counterfeit Supreme, and Samsung was all aware of it.
Samsung partners up with fake Supreme
We all know Supreme every bit a New York-based style brand that sells a variety of wearable products. But because of an oversight by the company, it's at present having to deal with a counterfeit that carries the same proper name and logo.
Supreme never registered the make in some markets, like Italia and Spain, giving nascency to another Supreme make. Based in the boondocks of Barletta in Italian republic, Supreme Italia has registered the domestic trademark for itself and is selling "legal false" goods in those markets. And now, Samsung is starting to do business concern directly with this make in China.
"The brand nosotros are collaborating with is Supreme Italia, non Supreme US. Supreme US doesn't have the authorization to sell and market in China. Whereas the Italian brand got the Asia-Pacific (except Japan) product retail and marketing authorization," said Leo Lau, Samsung China's digital marketing director, responding to criticism on his Weibo.
Supreme is extremely popular in this part of the world and so information technology's non surprising to come across Samsung inking a partnership with it, even if it's not the existent one.
Source: https://www.sammobile.com/2018/12/10/samsung-announces-collaboration-fake-supreme/
Posted by: atkinsprelf1982.blogspot.com
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